We will be there rocking the house with our free eco swag giveaways, carnival of consciousness gaming and more pro autograph signings than anyone else. If you want to volunteer and help us out contact alex@usasec.org

Look for all the A*S*E*C riders at X Games in Los Angeles July 30- Aug 3 2009

Built to Shred’s Season 2 has started, this season’s first episode host Jeff King and some big name shredders go Dumpster Diving for Shred.

Follow the link to catch up on all the action, and watch the full legnth episode.

Check out the NEW section to see some pictures from some of the recent RYB events. Thanks again to the brands, schools, and most importantly all of the students that made these events so EPIC.

Students at the Marina High School RYB event, Saturday June 6th.

Hobie Surf Shops
294 Forest Avenue
Laguna Beach, California 92651
949-497-3304

The ASEC team would like to thank the Board Retailers Association for inviting us out for a second year in a row to participate in their annual summit. We hosted a panel on the benefits of retailers installing ASEC “Green Room” natural products sections as a means to stimulate new economics in these challenging economic times while also doing great things for the Planet & their communities. The presentation was a huge success and most retailers in attendance signed up for the program.

Hobie Sports will be the first to open a “Green Room” this Memorial weekend in their Laguna Beach store and they will be dedicating about 1000 sq ft to the effort (Hobie Rocks like Led Zeppelin). Hobie’s General manager Jake Schwaner said “this makes perfect sense for Hobie, my partners and I are dedicated to the environment in our personal lives and we want to do everything we can at our stores. We already cary a number of the brands natural products and have a large Patagonia section so we just felt that creating a focussed section like a grocery store and expanding to carrying ocean friendly soaps and other products that help the environment is a natural progression for us. If surf shops aren’t invested in taking caring of the ocean we can’t expect anyone else to. Besides Hobie has never been afraid to lead, we were the first surf shop here and now we will be the first Green Shop and we hope that this has the same outcome and 100’s of Green Rooms pop up just like the dozens of shops that followed our retail lead here.”

Hobie’s next aggressive move is to transform their entire 1200 sq ft store off of Del Mar in San Clemente Ca into a Green Room, like I said Hobie Rocks! Other places you can expect to see Green Rooms rolling out for our “back to School blitz” are:

Sun Diego, San Diego Ca ZJ’s Boarding House, Santa Monica Ca

Coastal Edge, Virginia Beach Va

Modern Surf & Skate, Lansing Mi

Pacific Beach Surf Shop, San Diego Ca

And dozens of others, check back here for a complete listing in mid May and every week to see the progress.

Here is a copy of the Panel points:

“The ASEC Green Room retail roll out strategy!” “How sustainability and cause association will help your business to survive & thrive in a volatile economic climate.” Overview of opportunity and insights into essential industry strategies to navigate the current downtrend and translate it into prosperity- Frank Scura Executive Director/Founder of The Action Sports Environmental Coalition

From a brands perspective, how to capitalize upon the opportunity and essential need for participation- Ryan Kingman (VP of Marketing Element Skateboards)

Branding & leveraging our Athlete assets & maximizing our Web Interface to assure success. ASEC has the largest collective of the most relevant, powerful & potent team of athletes in the world of Action Sports- Joe McElroy (Former VP of Global Branding/Creative Director Hurley Int.)

In store presence and effectively communicating with your customer through your space- Kiwi Gullixson (Former Director of In Store Design & Graphics Quiksilver North America)

From a riders perspective, this is what I have been waiting for and I know there are 100s of other riders who feel the same way and are ready to back the movement- Bob Burnquist (Professional Skateboarder & Co-Founder of ASEC)

ASEC Eco/Eco (economical/ecological) natural product sourcing made accessible, the architecture, potential & value of the ASEC eco-sourcing private label platform for retailers- Jeff Baillargeon (Principal Verdi Gras Consulting & Former Director of Merchandising Quiksilver Inc.)

Have a blessed day, F.S.

Rock, Ride & Roll Baby, that’s R.A.D.!

Get R.A.D., be R.A.D., R U R.A.D. enough to Roll?

This is a basic simple Essential Holiday being created by your friends here at ASEC with the help of our many compadres; this is a day dedicated to the use of non-motorized transportation, try it for a day, participate for the rest of your life. That’s right, ride your skateboard or bike, I don’t even care if you walk or rollerblade, just don’t use some petroleum, coal powered electric, toxic diesel or veggie oil natural resource burning contraption. You can even not go anywhere, even better, but if you do try to make sure it roll’s.

We are also encouraging legislators, city planners, all the Mayors who have independently signed on the Kyoto Protocol and all citizens to encourage their cities to redesign our cities to be Fun & Safe for Non-Motorized transportation, that means make the cities rideable, build in parks & skateparks, make them a safe place to Roll to the Grocery store with your kids, make every day R.A.D.

What of the perks? Do you mean besides getting off your ass and getting some exercise and having a blast with your friends, family or even Boss if they are R.A.D. enough? O.K. I’ll throw you a bag of bones, if you roll into any Chipotle Mexican Grill in California you will get a “Free Burrito” from 10 AM-5PM (find one @ http://www.chipotle.com/?#flash/restaurants_locations).

If you want to set up a formal R.A.D. Roll all you have to do is email us at RAD@asecaction.org and we will fully get you hooked up, for example if you have a Chipotle in your town we will arrange you and your whole crew get Free Chipotle Burrito’s (even if you roll with 500 people), Sambazon Acai, Guayaki Yerba Mate, Organic Food Bars, Manitoba Harvest Hemp Products, Eco Lips SPF Lip Balm to keep your dry lips ready for kissin and a lot of other goodies, free swag and the most fun you can have on wheels.

Get your friends, family, co-workers, people like or don’t like, support the War or Don’t support the War roll, Peace Roll, Sushi Roll, it doesn’t matter, just spare the planet for a day and have some fun. Once again if you want to officially Roll email us at RAD@asecaction.org and we will hit you back with all the sweet little details and connections with your local Action Sports retailer that is waiting to give you some free stuff for rolling by.

The W.I.N. 2008 contest is the sweetest thing you could imagine that could possibly happen to your school! All students in Orange County California k-12 qualify to enter this contest to come up with innovative water conservation solutions or creative ways to communicate conservation tips. 1-4 people can submit a project. Categories are a 30 second commercial, an artistic image or 1 minute Power Point style presentation.

Let me break that down for you, kids in Orange County schools have basically entered the twighlight zone & were magically transported to the happy place, the Super Attendant of Schools & their teachers are telling them to express themselves in whatever artistic medium or Artistic forms of expression that they choose (as long as it meets the basic common sense rules, no f word, no biting the heads off of chickens, you know, the basic stuff). That means they can create insane art or Ad Campaigns, get your band together and record a Hip Hop, Punk Rock, Heavy Metal anthem while paying tribute to creative ways to save water. It can be simple things like turning off the tap while you brush your teeth, or watering your lawn at night, replacing your lawn with low water using indigenous plants, an organic garden or get really crazy and rock out with 80’s influenced song about the way to wash the dishes without any water. You could also flex your big brain and come up with a scientific or technical solution that will make you a millionaire, the bottom line is it is your call, so get crazy with it.

Your reward for this will be to WIN piles of ripping stuff from your favorite companies, no joke, check the sponsoring Brands out by clicking on the poster. You can WIN skateboards from Flip, Element, Toy Machine & Foundation, Sector 9 and not just for you but for your whole class. You can WIN shoes from Etnies, Reef, DVS, Emerica, Lakai, Element or clothes & accessories from Volcom, Quiksilver, Hurley, Livity, snowboards from Arbor, a party for your whole school & lunch catered by Chipotle with an all star skate demo.

You could WIN an organic lunch while you witness a private Mega Ramp practice session over at Bob Burnquist’s house with him & Geoff Rowley, Danny Way and other special session guests with a music set by Escalera, the Band that Danny & Bob are in together.

Check it out at http://www.myspace.com/escaleramusic

Oh yeah, the Mega Grand Prize winner(s) get an all expense paid week long surf adventure to Tavarua Fiji with Rob Machado, Rochelle Ballard & who knows, maybe we can talk Kelly Slater into coming along. I promise I am not making this up, winners also get to go on Fuel TV with one of the rippers mentioned on the poster and their creations are going to be shown on Fuel’s Daily Habit & a bunch of other TV shows, WoooYeah! You can also WIN computers, trips to Disneyland, a year supply of Organic Food Bars or Sambazon Acai and a private party catered by Chipotle Mexican Grill, there are so many prizes it is ridiculous.

If you are from Orange County and go to school there don’t be crazy, enter this thing. Oh yeah, everyone who enters is a winner, once you register go to the link (it will be obvious) to claim your prize. It is a sweet opportunity to go check out your local shop, just go to your local skate or surf shop identified by our trusty zip code locator and you will get free swag and 20% of on all of the participating brands you see on the poster.

If your not a student in Orange County, bummer for you, sorry, look on the bright side, you can still go skating or for a surf. We are going to every school in Multiple States next year, let us know if you want us to come to yours @ win@usasec.org

For more information go to the “Official W.I.N. contest website” @ win.ocde.us