Los Angeles, CA – Aug. 4, 2007 – The Action Sports Environmental Coalition (ASEC) announced today at X Games 13 a groundbreaking, industry-wide initiative to establish an environmental standard for the Action Sports industry. In a move of solidarity, numerous athletes, including skateboarders Bob Burnquist and Danny Way, stood on the half pipe at The Home Depot Center along side industry representatives.

“As athletes, we’re united in support of ASEC’s environmental agenda,” professional skateboarder Bob Burnquist said. “As a community and an industry, we’re proud to be the first to pursue an eco-standard and to really reach out and educate people about the importance of environmental awareness.”

To support the eco-initiative, ASEC also announced partnerships with MBDC (McDonough Braungart Design Chemistry), the leading environmental design consultancy, Wasserman Media Group, which will be assisting with the Coalition’s fundraising efforts and athlete outreach, and Qorvis Communications, which will be ASEC’s communications and coalition development advisor.

To develop the industry’s eco-standard, MBDC will be working with ASEC corporate members – which include such companies as Quiksilver, Hurley, PS Stix, Comet Skateboards, retailer Zumiez and others – to benchmark their impact on the environment and to create a path for how they can work together to improve.

“When it comes to being green, ASEC understands that it’s important to do more than just be less bad. You have to do more good,” MBDC’s Co-founder and Principal William McDonough remarked. “As the first industry coalition to pursue a Cradle to Cradle^(SM) design approach, ASEC is setting the standard for their community peers, as well as for other industries.”

“ASEC and its members are grateful for the support of all of these amazing athletes, as well as X Games and Environmentality, as we pursue a united environmental agenda,” said ASEC’s Executive Director Frank Scura, who added: “Its not enough to ride the current wave of environmentalism. You have to make waves – big ones, and that’s what Action Sports is going to be doing.”

About MBDC

MBDC (McDonough Braungart Design Chemistry) is a consultancy founded in 1995 by the world-renowned architect William McDonough and innovative chemist Michael Braungart to reorient the design of products, processes and systems to provide environmental, societal and financial benefits. MBDC and its co-founders developed the innovative Cradle to Cradle(SM) paradigm, a unique vision and leadership strategy for industry to realize practical, profitable ecologically intelligent product design and expand the definition of quality. For more information on MBDC and Cradle to Cradle(SM) Certification, please visit www.mbdc.com and www.c2ccertified.com. Cradle to Cradle(SM) is a trademark of MBDC.

About Wasserman Media Group

Wasserman Media Group, LLC (www.wmgllc.com) is a leading sports and entertainment management, marketing and content company, and its divisions collectively represent some of the industries’ most recognized athletes and brands. The management business handles top basketball, baseball, soccer and action sports talent including Jason Giambi, Tracy McGrady, Hideki Matsui, Freddy Adu, Landon Donovan, Dave Mirra, Travis Pastrana and Chad Reed. WMG Marketing is the preeminent naming rights agency for popular sports and entertainment destinations, and connects properties and brands through corporate sponsorships and marketing programs. WMG Content operates Studio411, the largest action sports studio with comprehensive mass market and specialty retail distribution. Wasserman Media Group is also the holding company for the Los Angeles Avengers of the Arena Football League. WMG has offices in Los Angeles, New York, London, Washington D.C., Carlsbad and Charlotte.

About Qorvis

Qorvis Communications is one of the nation’s largest independent communications firm. Formed in August 2000, Qorvis has offices in Washington, DC, and McLean, VA, and provides its clients with expertise in the areas of advertising, public and media relations, marketing communications, Internet campaigns, investor and financial relations, public affairs, grassroots and research and opinion surveys. For more information, visit www.qorvis.com. For Qorvis news, visit www.qorvisnews.com.